Saturday, August 6, 2022

Indispensable strategies that will make your mobile exhibition stand a success

 Participation in trade fairs is an essential investment in money and time. So if you want to participate with a mobile exhibition stand, do it right! Think about what your perspective could look like and whether a portable exhibition stand is a suitable choice for your brand. If so, you should buy your mobile exhibition stand from an experienced and reliable exhibitor who can design it according to your desired appearance to present yourself optimally to visitors at the exhibition.


We want to show you how to set up your mobile stand and ensure that most people remember your perspective.


Start advertising your fair trade stand early on.


You should submit a "save the date"Send out emails to make sure the people important to you are available for this appointment. From that point on, establish communication channels to keep everyone in the loop. Ideally, these lines of communication should be year-round. People from around the world participating in the exhibition stand Dubai.


Get the attention of the organizers and the trade press


Talk to the event organizers about advertising opportunities for your mobile exhibition stand. Also, involve the trade press that reports on the trade fair and is interested in the innovations presented there.

Make an appointment with the visitors who are essential to you.


To invite valuable customers to visit you at your mobile stand, make an appointment, or join the organizer's customer program. This allows you to identify potential visitors and set up meetings with them.


Greet your visitors


Visitors often walk past the stand they want to explore but get discouraged when they find staff talking, phoning, or emailing each other. Train your employees always to greet and address all passing guests attentively.


Give visitors a reason to engage with your stand.


Try at least one interactive element on your mobile booth offer, so your visitors remember more than just your sales pitch. It can be a product demo, a tryout opportunity, an experiment, a contest, or a quiz. Interacting and thus immersing your visitors in your brand is the best way to convince them of you.


Create an action plan


When you have had a constructive conversation with a visitor to your stand, you should keep in touch with them. Follow up after the show, email him, and make him a suggestion for future collaboration. The more personal your message reaches the customer, the sooner he will react.


Buy a mobile exhibition stand that is not ordinary.


Don't be afraid to experiment with eye-catching colors to draw visitors to your stand. Using color as an approach rather than buying a generic, interchangeable frame with only your corporate branding ensures that your stand's display draws attention and stands out from the competition.


Don't just rely on 2D graphics.


Even if your company is well known, it still makes sense to include an eye-catching 3D visualization element in the design of your mobile exhibition stand. This can be a keyword, a logo, or a product that allows visitors to identify your range of services. At the same time, this will make your booth more visible to visitors looking for your booth.


What an LCD screen can do


A digital screen with motion sensors will facilitate interaction between presenters and visitors at the stand. Feedback can be given on the net via the motion sensors, which the moderators can use to make their presentations more dynamic and interactive. So it's a good idea to include at least one digital screen in your mobile exhibition stand.


Do you have a topic in mind?


For your mobile exhibition stand to attract attention, it must be appropriately themed. A mix of materials and experimenting with patterns and structures is ideal. Perhaps place a few wooden pallet chairs next to an industrial steel table or kitschy animal-print cushions on a smooth leather sofa. The mix makes it interesting.


How lighting can help


Well-thought-out lighting can turn an ordinary mobile exhibition stand into an impressive one. With colored LEDs, you can change the overall appearance of your perspective at the push of a button. For example, to give your stand a retro look, you can use purple and pink LEDs to illuminate your stand. You can also draw attention to yourself and your products with illuminated billboards and neon shelves.


Virtual exhibition stands


Integrating augmented virtual reality into your stand marketing can help attract crowds. Good examples of virtual elements on the mobile exhibition stand are experiences such as AR photo booths that allow you to take your picture amid an unreal landscape or an AR mirror that uses advanced face recognition to enable the viewer to create their reflection to change.


Issuance of promotional gifts


Free promotional items are a proven way to attract visitors. But instead of just handing out snacks to visitors, you should integrate your giveaways into the actual design of your stand. That could be a charging port, free Wi-Fi, or a free cup of coffee from your coffee station.


We are setting up a conference room at your stand.


Most visitors who attend trade shows do so, intending to do business. Therefore set up a meeting point on your mobile exhibition stand. Depending on what suits your business best, it can be a formal desk with chairs or something casual like a lounge chair or a podium table with a stool.


Be eco-friendly


Exhibition halls rarely have access to daylight, and the air can quickly become stuffy. The use of green helps bring a little bit of the outside world inside—a great way for an eco-friendly brand to communicate its values ​​and stand out positively.


Expo Exhibition Stands is a leading exhibition stand builder with over 40 years of experience and 12 offices in 7 European countries. If you would like to exhibit in Austria, please visit her.


We offer stand building solutions of all sizes across Europe, and hassle-free stand building, installation, shipping, and storage solutions.

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Indispensable strategies that will make your mobile exhibition stand a success

 Participation in trade fairs is an essential investment in money and time. So if you want to participate with a mobile exhibition stand, do...